…Going to the printer this week. For vendors, customers and anyone who has no idea what an Earthlight™ is (most people). Note the gratuitous use of the color green! A departure from our black-and-white branding thus far. My marketing consultant told me that the purpose of the rack card is to grab somebody’s attention and the design I was pitching was horrible sleep-inducing greyscale. So, green– bam! In living (soil) color.
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